Affiliate Disclosure: This post contains affiliate links. We may receive a commission if you make a purchase through these links, at no extra cost to you.
Looking for powerful SEO tools without breaking the bank? While Moz offers premium plans, there are several SEO Moz free tools and alternatives that can significantly boost your search engine optimization efforts. Whether you’re a beginner or an experienced SEO professional, these free resources will help you analyze your website, research keywords, and improve your rankings.
1. Moz Domain Authority Checker (Free Version)
Moz’s most popular free tool allows you to check the Domain Authority (DA) and Page Authority (PA) of any website. You can analyze up to 10 URLs per day without creating an account, making it perfect for quick competitor analysis or checking your own site’s authority.
How to use it:
- Visit the Moz Link Explorer free version
- Enter any domain or specific URL
- Get instant DA/PA scores plus basic backlink data
What you get: Domain Authority, Page Authority, linking domains count, and top backlinks preview.
2. MozBar Browser Extension
The MozBar is a free Chrome and Firefox extension that displays page and domain authority metrics directly in your browser as you browse the web. This tool is invaluable for content research and competitive analysis.
Key features:
- See DA/PA scores on any page you visit
- Highlight followed vs. nofollowed links
- Keyword difficulty estimates for search results
- Export SERP analysis data
Download it from the Chrome Web Store or Firefox Add-ons.
3. Moz Keyword Explorer (Limited Free Access)
While Moz’s full keyword research tool requires a subscription, they offer limited free access that includes 10 queries per month. Each query provides valuable keyword suggestions and difficulty scores.
What’s included in the free version:
- Monthly search volume estimates
- Keyword difficulty scores
- SERP analysis
- Related keyword suggestions
4. Google Search Console Integration
Though not directly a Moz tool, Google Search Console provides comprehensive free data that complements Moz’s paid offerings. Many professional SEO agencies like hallwebseo.com use GSC as a foundation for their SEO strategies.
Why it’s essential:
- Track your actual search performance
- Monitor indexing issues
- See which keywords drive traffic
- Identify technical SEO problems
Set up your free account at Google Search Console.
5. Ubersuggest Free Tier (Moz Alternative)
Neil Patel’s Ubersuggest offers robust free SEO tools that provide similar functionality to Moz’s paid features. You get 3 free searches per day with detailed keyword and competitor data.
Free features include:
- Keyword research with search volumes
- Competitor analysis
- Backlink data
- Content ideas
- Site audit basics
Access it at Ubersuggest.
6. SEMrush Free Account
SEMrush provides a free account tier that offers limited but valuable SEO insights. While not technically a Moz tool, it serves as an excellent complement to Moz’s free offerings.
Free account benefits:
- 10 requests per day
- Domain overview reports
- Keyword research
- Position tracking (limited)
- Site audit (100 pages)
Sign up at SEMrush.
7. Google Keyword Planner
Google’s free keyword research tool remains one of the most accurate sources for search volume data. When combined with Moz’s free DA checker, it creates a powerful free SEO toolkit.
Best practices:
- Use for initial keyword research
- Validate search volumes from other tools
- Discover new keyword opportunities
- Analyze seasonal trends
Access through Google Ads.
Maximizing Your Free SEO Tool Strategy
To get the most value from these SEO Moz free tools and alternatives:
- Combine multiple tools – Use Moz’s DA checker with Google’s keyword data for comprehensive insights
- Track your progress – Document your website’s DA/PA scores monthly to monitor improvement
- Analyze competitors – Use the free tools to understand what’s working for your competition
- Focus on quality content – All the tools in the world won’t help without great content that serves your audience
When to Consider Upgrading
While these free tools provide significant value, you might consider upgrading to paid plans when:
- You need daily keyword research beyond the free limits
- Your business requires comprehensive competitor analysis
- You manage multiple websites or clients
- You need advanced features like rank tracking and site audits
Professional SEO agencies often invest in premium tools because they provide the depth needed for client campaigns and detailed reporting.
Conclusion
These 7 SEO Moz free tools and alternatives provide everything you need to start improving your website’s search engine visibility. From checking domain authority with Moz’s free tools to conducting keyword research with Google’s Keyword Planner, you have access to professional-grade SEO insights without spending a penny.
Start with these free resources, master their capabilities, and upgrade to premium tools only when your SEO needs outgrow what’s available for free. Remember, successful SEO is more about consistent effort and smart strategy than expensive tools.
Ready to take your SEO to the next level? These free tools are just the beginning of your search engine optimization journey.
My passion is building things, whether it’s cabinets for a living or a robust online presence for a business. At Hall Web & SEO, I combine that craftsman’s attention to detail with my knowledge of search engine optimization to create websites that are both beautiful and highly effective. I believe that a great website isn’t just a digital brochure; it’s a powerful tool for business growth, and I’m here to help you build one that works for you.